Many aspects of leadership are written about, or taught about, from a very high-level perspective. Things like vision-casting, communicating, coaching, equipping, encouraging, and managing can sometimes be hard to put into practice regularly. This series of posts contains practical ideas you can implement to become a better leader.
Vision casting is one of the most critical components of great leadership. In the book Visioneering (which I am starting to re-read), Andy Stanley says that vision is "a clear mental picture of what could be, fueled by the conviction that it should be." For a quick read on vision, get Making Vision Stick. It's a book Andy also wrote, but it's much shorter than Visioneering.
Andy writes about 5 things that help make vision stick:
State it simply
Cast it convincingly
Repeat it regularly
Celebrate it consistently
Embrace it personally
Assuming you have your clear, succinct vision that you have stated simply, here are some of the ways I try to help make vision stick:
- To cast it convincingly I talk about the problem, the solution, and the urgency. A good vision statement will have much of that built in but expanding on it with passion is key to casting it convincingly.
- In order to repeat it regularly, it's part of our system to cast vision in every:
- Email
- Meeting
- Training
- Circle Up (quick meetings before services)
To celebrate vision, we:
- Spend time at our children's ministry meetings sharing "wins", or stories of when we have accomplished our vision or a specific "win" for an environment or role.
- Ask for stories consistently from all volunteers, in order to make sure we have stories to share.
- Include stories in our email communications
- We need to do a better job of rewarding the behaviors we want to see repeated, but that's a great way to communicate what your vision is all about.
In embracing it personally I try to share of times when I have lived out our vision myself, and we encourage all of our leaders to do the same.
We send emails every 1-2 weeks and have a general calendar of meetings/trainings where we know we'll be able to repeat & celebrate vision systematically. Without some type of schedule or system for repeating and celebrating the vision, it likely won't happen.
When we repeat the vision we're not always stating it word-for-word. Sometimes we'll talk about a specific event that is coming up, and talk about how that fits into our vision. It's a chance to communicate the "why" behind something we do, but it communicates the overall vision as well. One key is to remember that it's hard to communicate it too much, so don't worry if you feel like it's repetitive….because it needs to be!