Social media can be a powerful communication tool for our ministries, but it can also seem too complex to manage. There are a lot of questions you might ask yourself about how to approach it.
What do we post?
How often should we post?
Which platforms should we use?
Should we post the same thing across all platforms?
How to Use The Top 3 Platforms
I certainly don't have all the answers, but here is a simple social media strategy you can use for your ministry. If you lead in student ministry, you'll want to pay attention to platforms such as Vine and Snapchat. For everything else, Facebook, Twitter & Instagram still rule, with us old folks keeping Facebook as the clear favorite. Though, Pew Research last year indicated a high percentage of teens are still using Facebook.
If you're like us, you have a far greater reach on Facebook than anywhere else. Facebook also allows you to put in more content so it is the best platform for promoting things related to your ministry. You can promote upcoming events, resources for parents, new series, and more. In the next post I'll write about how you can boost posts on Facebook to reach more people.
With the 140-character limit you won't get a whole lot communicated through Twitter, but it is a great way to remind people of things you need them to know. The deadline for an event sign up, a note about services that Sunday, or a reminder for people to invite their friends.
Instagram is all about pictures, and pictures are a great way to celebrate what is happening in your ministry. Give people the chance to remember what they experienced or view what they wish they could have experienced had they been there.
Infographic on Social Media Use In Churches
See the infographic below for some more information about how churches are using social media and their websites. You can actually purchase the By The Numbers eBook with more detailed research at ChurchmagPress.com.