In this episode, I talk with Kevin Jennings. Kevin is a marketing strategist who works with Orange and helps people communicate their message through social media and email marketing. He walks through a plan for how you can market well from scratch, highlighting mistakes we often make, what to focus on, and tools we can use.
Kevin Jennings
Connect with Kevin on Facebook | Instagram | Twitter
Call/Text: 615-455-3399
Links Mentioned in This Episode
Think Orange Podcast | ParentCue Podcast | Married People Podcast | Carey Nieuwhof Podcast
Common Mistakes Churches Make in Their Social Media Strategy
- Using social media to replace email, newsletters, bulletins, and handouts
- “Screaming and yelling” (Look what we're doing)
- Providing boring content that is full of info
- Promoting your ministry and events, but not the character or culture of the church and the people
- Recruiting followers but not engaging them
- Using bad designs and graphics
Tools for Your Digital Content and Social Media Strategy
- Canva
- MailChimp
- Squarespace
- Design Pickle
- Pro Church Tools
- Creative Market -download Insta story templates, infographic, logo bundles
- Piktochart
- Fiverr
- Go Weekly
Scheduling Tools for Your Social Media Strategy
Build or Re-create Your Social Media Strategy
- Clarify your purpose and what the win is
- Capture email addresses
- Choose one primary platform and one secondary platform, and give each a purpose
- Operate by the 60-20-20 rule (60% content is about others, 20% is get-to-know and behind-the scenes, 20% is to directly pitch or talk about what you are offering them)
The Five P's of a Social Media Strategy
- Define the purpose
- Create a plan
- Build a process
- Choose people to be part of it
- Measure how it performs
Action Items
- Adpot the five P's and use them to define your strategy
- Start collecting stories and begin telling them through your social media channels
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Clear, concise, and straight to the point. Great job!