In this episode, we listen to a special interview from a webinar with Ally Evans from Life Church, focusing on a shift in family ministry strategy to thinking digital first. As churches regather, there may be a tendency to stop thinking of a digital strategy for NextGen, but leaders must consider online and on-campus options for families.
Ally Evans
Connect with Ally on Facebook | Instagram | Email: Allyson@life.church
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Notes
How to approach regathering from a digital perspective:
- Mission and Vision has not changed
- Methodology based on vision
- Teach people
- Connect people
- Challenge people (to take next steps)
- Reestablish the things that ARE NOT going to change, and leverage digital space with your regathering strategy
Doorways (specifically for students):
- On-Campus Service (but not yet)
- Serving in a ministry
- Community Groups (groups being hosted in homes)
- Church Online
- Student Sections
- Social Media
Kids Ministry regathered (in-person and digital):
- Content has lived on Youtube since before COVID, packaged for at-home experiences
- Stopped some content after they regathered; do not stop, keep some of these things going until people are fully back on campus
- Think about your language
Talking about the great decline with online engagement – how to turn this around:
-
New Family Orientation Online to engage new families
-
Online burn-out is real; so the content must be relevant and compelling
- Church online platform for kids being switched to engage the entire family
- Offering online Life Groups – (Not a normal thing, but this is an example of trying new things to get more people engaged)
- Offering FREE content that adds value to parents/families; use a “sign-up” to gather their info for future connection
- Empower kids/students take the lead in creating online content; kids/students want to watch their peer's content
Action Items
- Check out 26 Online Engagement Ideas Post
- Think of your doorways – maximize them
- Check out New Digital Church
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