You’ve probably heard the old adage “you gotta spend money to make money”. But have you ever heard it said: “you gotta spend money to save money”? When it comes to church marketing, the best way to save money is probably to outsource your church marketing strategy to another company.
It might sound crazy at first, but hear me out when I say, in the context of the local Church it actually can be wise to spend more money outsourcing your church marketing in order to save money in the long run.
Church Marketing Budget
I realize that Church finances can often be a sensitive topic as you’re dealing with donated money and there are often competing desires of where that money is spent.
Should the Church build a new addition?
Hire another pastor?
Give more to missions?
All of these possibilities are great investments, but the reality for most Churches is there isn’t a bottomless pit of cash to do everything, and the marketing budget for things like building a new website or improving the online presence too often are pushed aside.
In our current context, having an effective website and using platforms like Google and Facebook are essential if a Church is going to effectively reach and engage with people in their congregation/community. There’s more online traffic than ever, and this is where churches can best reach local people.
So here’s a question for you.
Who on your team is able to develop a website, run advertising campaigns, perform important SEO activities, or manage a Google Grant?
It’s likely that your pastor isn’t trained to do it, and neither are most of your other staff members.
Why Should Church Marketing be Outsourced?
So this is where paying for digital marketing and web services can come in. I want to give you 2 reasons why I think it makes sense for most Churches to pay for digital marketing work to be done.
Save Time on Church Marketing Strategies
A lot of this stuff is very technical and requires quite a bit of experience to do it well. So paying an experienced agency can save you the time of learning everything and allows your team more time to invest in your people and your ministries.
Better Quality Work
While I’m sure you could figure out (eventually) how to build a simple website or even set up a basic search advertising campaign, l doubt most church staff members would be able to create the same quality of work as a seasoned professional. And with things like pay-per-click advertising, having a poorly setup account can waste A LOT of money.
So in our current digital age, I truly believe that utilizing the skills of a marketing agency can be one of the best things a Church could spend money on. No more wasted money on trying to figure these things out for yourself.
The Church Marketing Agency I Recommend
That’s why I’m excited to announce a partnership with Missional Marketing, a digital Church marketing agency that specializes in helping churches grow by reaching and engaging with people online.
They have proven methods of SEO (Search Engine Optimization), Search Advertising (Google Ad Grants program and Google Ads), and Website Engagement Optimization (improving website effectiveness) that all work together to help Churches reach their communities, increase online giving, and more effectively communicate with their local congregation.
I love Missional Marketing because we share the same goal, we want to help Churches grow and make lives for ministry leaders less stressful and more joyful.
Visit Missional Marketing to see how they can help your Church just like they're helping mine.